Get your site noticed online: In 2020, there are a whopping 2 billion websites in existence, 400 million of which are active. Anything you could imagine (and many things you couldn’t) exist in the full open world of the Internet.
And yet, most people don’t know it. 90.63% of websites don’t get any traffic from Google. Yes, none. Zip. Zero. Zilch.
What’s so special about the other 9.37%? And more importantly, how do you make sure your website is in the coveted 9.37%?
Here are tips to help get your site noticed.
In the olden days, back when Google had old-school serif typeface in its logo, keywords were like God. Keywords were the only way Google would notice your site at all because keywords were the only way Google knew what a page contained.
We’re not in Kansas anymore. There’s a lot of debate over whether keywords are dead as a doornail or if they’re more like an incurable condition for those who do SEO.
Either way, the fact remains that keywords are still an essential part of getting your site indexed. It means that, much like eating your vegetables, it pays in the long-run to know your keywords.
The operative word here is yours. Keywords that work for another business may not be the right fit for you. You have to find a comfortable cross-section of what your business offers and what your customers search for. That’s where keyword research tools come in handy.
You knew this was coming, right?
If you want your business to get within ten miles of the coveted 9.37%, search engine optimization (SEO) is the art, science, and magic that will get you there. In simple terms, SEO is the behind-the-scenes wizardry that helps ensure Google views your site as the best possible answer to a given search, which is how you get in that precious 9.37%.
Now, SEO changes at least as often as Google’s 40 miles of code, and Google no longer announces when it makes code updates. Plus, there’s a lot of technical stuff that goes into SEO.
The point is, you probably won’t be able to master everything. But learning the basics can still get you considerably more traffic than when you started.
Humans tell stories. We’ve always told stories, from recounting our day over a Skype call back to cave paintings and sharpening the lion hunting spears.
The point is stories matter. They’re how we get to know each other. And when you’re trying to tell a story about your business, content is the way to do it.
So, if you want to tell a great story? Now is the time to write great content.
And listen, we get it. Not all have the gift of the gab or a knack for spinning a good yarn. You can still have great website content if you make a smart investment in good writers who know what they’re doing. Plus, the right writer will be trained in the art and science of SEO and will know how to optimize content for you. That’s what we call using everyone’s best talents.
Also Read: Big Data Trends in 2020
Part and parcel of good SEO and excellent content is branding.
Branding is the glue that holds your content together. You know those lightning-flash impressions you get the second you meet someone? That innate sense that you can figure out who they are and what they’re about, even though you’ve barely communicated?
Branding is that kind of personality-based first impression, but for your business. And in the digital world, where everyone and their third cousin has a website, branding is what makes your website memorable.
As in physical marketing, branding is what allows a visitor to recognize your branded content on sight. It’s what allows the content to stick in their brains. It’s also what will enable them to form a personal connection as if they’re identifying with the personality of another human being.
So if you haven’t already spent some quality time asking existential questions about who you are and what you’re trying to achieve, now is the time to start because you won’t be able to brand successfully without asking those questions.
As with anything else in this life, you are starting a website is an art and a skill. You have to know what you’re doing. You have to learn the rules so that you can make your own.
Here’s the thing: if you spend the time learning the playbook, you’ll be that much better equipped to help your site succeed down the line. And really, that’s what you’re here to do.
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