eCommerce Product Filters: What are they and how to Optimize Them?
What are eCommerce Product Filters:
eCommerce product filters help shoppers narrow down their preferred products based on specific criteria. Be it color, size, brand, or any other product attribute, shoppers have the option to filter down their search from hundreds or thousands of products.
How to optimize the eCommerce Product Filters:
We do not want to harp on the importance of eCommerce product filters anymore. They have benefits that directly convert for your business. Having said that, most eCommerce companies are surprisingly not leveraging the power of smart product filters. In the absence of it, we are sharing some professional tips that can make product discovery a lot easier on your online store.
Without any ado, let’s begin.
1. Product category
You have got tons of products on the site. How about grouping products by category? For instance, for Adidas shoe search, create filters for men, women, or children? With this, you’re lifting off the load on the filtering algorithm.
Integrate Shopify collection filter as per the specific needs of your eCommerce brand. Shoppers can select the category and shorten the journey to relevant pages only. No stress or hassle for finding the shoes for a specific gender.
2. User Search Queries
What are the highest-intent shoppers typing in the search box? Try to pick their language and lexicon so that you can use the same or similar words in the product filters.
These familiar terms create instant user engagement and push the shoppers a step closer to the products. An easy-to-understand eCommerce product filter gives you a competitive edge over others.
3. Zero Results
Ever encountered zero results after filtering? Seeing ‘nothing found’ on the screen can be annoying. Convert it into an opportunity and divert the traffic to another product page that introduces the shopper to some related products. And if you can offer special discounts along with, it only makes it better.
Try to see if you can add more products related to such queries in the future. Notify the shoppers when those products are in stock. Who knows the luck may shine on you and the shoppers may actually purchase.
4. The optimal number of product filters
How many are good enough for your site? Adding too many filters can leave shoppers confused. Having limited options can force the shoppers out of your online store.
Display important filters and keep others hidden. Also, the placement should not interfere with the user experience. Include CTAs smartly and lead the way to a spontaneous purchase.
5. The placement of the product filters
We do not have a big attention span. Shoppers aren’t going to hunt for the product filters. They don’t have that much time. Instead, the product filters should be placed at the place obvious to the shoppers.
Studies confirm nearly 70% of consumers angle their eyes to the left side of the page for product filters.
What if you have a wide range of products to display? Well, consider the horizontal top toolbar for product filters. The funda is simple; provide maximum space to shoppers to tick the product filters without losing sight of the listed products.
6. Display what’s important
Have limited offers? Free shipping on selected products? Exclusive festive deals? Customize the filter for important offers. Grab eyeballs by placing that filter at the top. The discrete location would draw more and more people to use the product filter and add to their performance.
7. Visual filters are in
Some shopping decisions are made on looks. How about a visual filter that shows your tailored party dress in different colors? That only amplifies the experience and gives shoppers the kick to make the purchase.
Compound it with text and you’re hitting the ball out of the park.
In the end
eCommerce product filters are meant to shorten your journey to discover and buy the product you’re looking for. Employ any or some of the tips that work for your business and see the difference in shoppers’ experience on your online store.
Do not forget to share your feedback in the comments section below. Keep checking the space for what more we have for you.
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