Machine learning (ML) is the science of creating computer algorithms that are able to use data to improve themselves automatically without human intervention. These machine learning algorithms are behind virtual advancement in artificial intelligence in recent years, and they’re becoming steadily more important in a digitized world of big data. This is the reason people are now doing AI and ML courses with certification to boost their careers or businesses.
These days, large artificial neural networks that mimic the structure and function of the human brain are used in deep learning, which is meant to make ML algorithms both more advanced and easier to use. This modern approach is called “deep learning” because of the many layers of a full artificial neural network.
The methodology for ML can change depending on the goal or the complexity of the task. There are three basic machine learning approaches.
Supervised Learning: This machine learning model involves labeled training sets. In other words, an algorithm analyzes training data to infer its desired function and then mimics the training sets.
Unsupervised Learning: With this machine learning approach, an algorithm must gain insights from unlabeled data sets in order to find patterns. This approach is great for data scientists who have to understand huge amounts of raw data without enough time to go through it using traditional methods.
Reinforcement Learning: This is a generalized machine learning approach in which an algorithm interprets “rewards” when it performs optimal actions. The idea is to strike a balance between exploring new information and taking advantage of current knowledge.
There are a wide variety of machine learning applications in all fields of business, such as making accurate predictions, natural language processing, image recognition (including face recognition), data mining, information retrieval, and bioinformatics, just to name a few. Here are just a couple of great applications of machine learning that can work for most businesses.
Customer Relationship Management
You don’t have to be a tech company to know that your customers are your greatest resource, and it’s always easier to retain customers than it is to bring in new ones. Customer data is perhaps the most important dataset your business has, and with proper analytics, you can gain insights from it to make predictions about future customer behavior. Exceptional customer support is also crucial to inspire customer loyalty, and machine learning in CRM systems makes it easier than ever to provide memorable customer journeys.
A machine learning algorithm can go through customer data to find patterns and pain points much faster than through manual means, which can help you address any issues customers have with your products or services before they reach breaking points.
The use of machine learning in chatbots also allows you to provide automatic support for simpler customer concerns, so your customer support assistants are free to act where they’re really needed. You can also use ML algorithms to market to specific customers, such as making product recommendations based on previous purchases. This is similar to how recommender engines make suggestions to viewers of video streaming services. With predictive analytics, you can even score sales leads more accurately and achieve a higher success rate with new clients.
Image Classification and Processing
Classification algorithms can assign appropriate labels to any image that’s inputted to the algorithms. Neural networks are able to quickly identify the most relevant features of any image, regardless of its complexity, meaning that these algorithms can work with images far faster than human eyes. Practical applications of machine algorithms used this way range from creating 3D models from 2D plans to using tags in social media marketing.
With advanced face and body detection algorithms, image processing can be used to increase security via video surveillance. Facial recognition can also be used as part of a multi-factor identification process to ensure that your secure areas are only accessed by approved personnel. Computer vision is even useful on factory floors since it can identify anomalies or unsafe conditions and alert supervisors.
There are plenty more ML techniques that work for specific industries, such as assisted diagnostics in healthcare, and the field of machine learning continues to advance rapidly. Once you start utilizing ML models, you’ll likely find many more applications on your own.
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