Digital Marketing Strategies: 2020 is a year synonymous with shock, unfavourable surprises, and distress. It has broken the bone of the global economy. Even the giant companies are trying to cope with the loss, let alone the mid-size and small businesses.
To sustain business in 2020, it is important to keep the audience firmly gripped to your offerings. But, relying on old Digital Marketing Strategies to serve your purpose, may not work well. If you want to keep your business afloat, look for these effective digital marketing strategies you should implement
1- Precise Social Media Campaigns
Ever since its inception, social media has been a powerful tool in the digital marketing arena. However, the approaches have evolved.
In 2020, you need precise social media campaigns to gain the attention of your target audience. Let’s dig a little deep into this subject.
As per Forbes, 41% of Facebook users are over 65 years of age. This social media platform, which was a rage in the recent past, is no longer popular among the young audience that prefers more visually appealing experiences provided to them by platforms like Snapchat and Instagram.
So, if you wish to magnetize the younger demographics, running a social media campaign on Facebook won’t be your best bet. Instead, Instagram may work better. It has a massive user base comprising younger demographics.
Chatbots, which is a much-lauded digital marketing strategy, will continue to be favourable in 2020 too. These effective software programs interact with the visitors and communicate with them in real-time to answer their queries. A classic example is the AI chatbots (which we are going to discuss individually later in this article) that prove to be highly effective in lead conversion owing to their personalized approach. They save time, enhance customer satisfaction, and are incredibly informative.
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SEO search engine optimization is the support of digital marketing, but the SEO tactics for 2020 aren’t the same as last year. With the BERT update introduced by Google, SEO has got a facelift.
BERT or Bidirectional Encoder Representations from Transformers has created a ripple in the SEO world. Since Google needed to understand raw text better from the web, it is using this natural language processing and pre-training approach used on a more extensive text body to allow entity recognition, question-answering, and speech tagging. This update will help Google understand natural language text from the web and also understand the searcher’s intent and show results accordingly, improving the search quality.
4- Artificial Intelligence
Artificial Intelligence (AI) has been a breakthrough technology that has taken the world by storm. Undoubtedly, it is going to dominate the global business industry.
The leading online marketing consulting services swear by AI to create a favourable brand image. Digital marketing strategies based on AI offers you a competitive advantage over your competitors. It helps you gauge customer behaviour, as well as their search pattern. Moreover, by gathering data from blog posts and social media platforms, it enables you to determine the impact of your services and products on the customers.
Using AI in areas like product recommendations, customer communication, email personalization, and content creation will take your business a long way.
No doubt, 2020 has been challenging so far, and because of the rise in digital demand and supply, generic messages to your consumers will leave no impact on your customers. Using personalized content, email, and products to your customers will help you connect better in these testing times at a more human level.
A personalized experience never fails to impress the classes and the masses.
The bottom line
Your business cannot thrive in the absence of modern digital marketing. So, adopt these coming-of-age strategies and beat all your business blues in the already gloomy 2020.
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