Content Marketing Strategies: Brand Authority stands for the awareness about your brand amidst the customers in the market. With a brand, authority trusts the customers that can lead your company to its next growth target with your loyal customers’ full support.
As per the recent statistics, 63% of people close a deal with a happy and consistent brand experience. Around 48 % of customers become loyal to the brand, depending on their first experience or purchase. With a high percentage, one can understand how much brand authority is important for conversions.
A person will always purchase a brand that they trust the most. So, the chances of earning go hand in hand with your brand reputation in the market. Building a brand reputation is impossible to gain overnight, but the stakes of losing it overnight are huge. It requires all the expertise and strategic planning to build trust among your customers and to lure them to choose you over your competitors.
So, to help you kick your brand into high gear, the below given five content marketing strategies to build brand authority are just for you.
Clear your Customers queries
Keeping your customer’s minds free from any queries will help them know that you are available for them round the clock.
You can assist them by providing the information quickly they came looking for on your platform. Try that your content should be able to clear all queries in the first place.
You can showcase your expertise in your field by providing those answers to their questions.
It will help them in trusting your brand and overall build your brand authority bit by bit.
You can make use of various Keyword research tools like Answer the Public, BuzzSumo’s Questions, and others to find questions related to your industry keywords and execute this strategy!
Answer the questions with trustworthy information and not as per one’s opinion. You can also include the experiences of the users in the end. It should be short and provide accurate information within seconds to the user. It should feel useful to the people for a long time and not just for an instant.
Team up with reputed brands of your Industry
Aligning with your Industry’s authoritative brands helps your customers know about the friends you share in the market. It will help you earn respect and trust that people show to the associated brand. Your brand will receive more awareness, and people will remember you with your association in marketing with a reputed brand.
One can also use referral programs in their content marketing strategy to transfer some of the loyal customer bases of the reputed brand to your platform to make a sale. Choose a brand that has the same objective as yours and can provide value to your business.
Spill your secrets
One may think of why they would deliver the information that makes them great or unique in the market.
The content strategy included in this does not make you share all the formulas of your success to the audience and help them on a personal level if they face any small issue. Deliver your secrets to the audience to help them learn about your sharing is caring nature. It will also help in awakening the trust in their mind towards you!
One may feel this as a risk to their business, but the more transparent service, the more one can expect sales in their business. This proven strategy helps the customer make an informed decision and keeps them loyal to your business. Your customers can learn that you do not have any hidden agenda towards them and your brief knowledge of the subject matter. It will help them remember you every time they require a product or service that you are offering.
Keyword targeting in the long-form content
The long-form of content offers you a chance to reflect the knowledge you have regarding the subject in the best way possible. Target highly informational long-tail keywords in such content will help in the ranking of your content on the search engine results. Maintain quality and originality in the content and choose words that allow the customer to interact with you personally just by reading your content.
Track your Brand Authority level
It is crucial to measure the hard work to build a prestigious and trustworthy image of your brand and match the results with the stage from where you started. Acquire the data before making your marketing strategies and check the same after implementing your content marketing strategies. It will help you measure that grow your business as a brand has attained and understand whether your plan was successful or not.
Check for the parameters like,
- Increase or decrease in your brand search,
- With which product your brand name being check,
- Which content marketing strategy is being most effective in driving traffic to your brand’s platform?
And many others.
Analyze all these points and many more as you use efficiently to search your topic area and see where your customers are going for information.
Building authority of your brand is a long-term game. It may gross a few months or even years to build a reputation among your customers, but you cannot expect it overnight. Be consistent in your actions, hard work, patience, and other business strategies without losing any hope in the process. Build a social presence and make genuine connections with your customers and peers. Show up everywhere you can find your target leads, and you will find a place in the mind and gain the trust of your targeted customers.
Rajesh Bhimani is the Founder at Skynet Technologies, Website Design and Development Agency. He has 20 years of experience in Technology and Marketing industry. When he isn’t working, you can discovery him cooking for his family or reading some fiction. You can connect with him on Twitter.
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