6 Areas of Your Business to Revamp

Revamp: It doesn’t seem like so long ago that you launched your business. But whether it was two months, two years, or two decades, it may be time for a small or significant overhaul.

What’s the hurry to make alterations in the fabric of your company? Digital changes are taking place practically overnight. Employee and customer needs are, too. Consequently, your organization could be left behind faster than you can say “Salesforce.”

Where should you start when it comes to revamping your processes? Below are a few key areas that could benefit from some freshening up.

1. Your Employee Benefits Package

Gone are the days when an on-site foosball table was the clincher to grab top candidates’ attention. Today, high performers want more than micro perks to keep them satisfied and engaged. They want the maximum benefits they can snag from their employers. Otherwise, they’ll move on.

Spend some time over the next few days with your employee benefits plan. Does it seem robust? Attractive? Generally speaking, workers expect a healthcare option whether or not you contribute on their behalf. The same holds true for access to a small business 401k that allows them to plan for later life.

Don’t worry that you have to spend a fortune on your benefits to boost them. Even making small tweaks can have a major effect. Of course, if you’re unsure what your team members would like, just ask. You might find out that they’re clamoring for access to pet insurance or longer maternity and paternity leave.

2. Your Employee Working Schedules

Flexible working is all the rage right now. As such, around half of companies are opting for a hybrid work model. Hybrid working schedules can seem daunting, though. The secret to making one work for your company is to decide what hybrid means to the organization and its procedures.

For example, you may want to adopt a 2-day in-office, 3-day out-of-office schedule for workers. Or, you may want to give employees the option to work remotely the majority of the time, if desired. Some businesses get by on a work-where-and-when-you-want system that fluctuates day by day.

No matter what type of arrangement you conclude is best for you and your people, bake in accountability. That is, ask people to fill out their upcoming schedules on a centralized calendar. This allows for maximum transparency and removes the question, “Is he going to be here or at home today?”

3. Your Tech Stack

Over time, you’ve adopted many technologies. This might include a networked customer relationship management (CRM) software or a cloud-based project management system. However, all those technologies might not fuel the efficiency they once did.

What’s the issue? Unless your tech integrates seamlessly, your team is forced to repeat tasks. A prime example is the old “cut and paste” situation. Workers systematically transfer data between technologies by hand. As you might suspect, this system can backfire spectacularly due to innocent—but potentially serious—mistakes.

Sit down with other executives and talk about the digital solutions you’re using. Do they work together? Or are some of them standalone systems? Look for ways to streamline all your technologies. The less redundancy you have in your workflows, the more efficiency and accuracy you’ll enjoy. For more infromation on how to choose the right software and what should be your parameters when comparing it, you need to visit websites like this one here. Resources like that can greatly help you when deciding what is the right app for you and your business.

4.  Your Customer Service

After the pandemic, customers have put their loyalty on the auction block. Your one-time fans could turn to a different service or product provider if they don’t feel you have their back. Therefore, you need to make sure you’re being as customer-centric in your sales and support as possible.

What are some solid ways to rev up the customer experience? For one, make it easy for customers to solve their problems. Add a chatbot to your website. Stagger customer service hours for call-ins. Offer real-time email or DM conservations with team members.

The fewer organizational friction points your customers encounter, the higher the chance they’ll stay brand-true. And if you’re unsure what areas of your customer service are clunky, ask your support team. They’re on the front lines and hear the good, bad, and ugly from buyers.

5. Your Vision Statement

Has what you stand for as an organization changed over the past years? Perhaps you’ve embarked on a different mission. Or, you may want to back a social stance more strongly than ever. These are important changes that may or may not have been communicated to your employees or customers. But they should be.

Even if you’re 100% sure that your vision and mission statements are accurate, review them again. They might still benefit from a bit of clarity or succinctness. Maybe they’re too vague or wordy. You won’t know until you give them a once-over.

Be sure to bring others from your company in on this essential review. Executives and supervisors frequently can provide insight into ways to make your brand statements more relevant and powerful.

6. Your Sales Techniques

Sales methods might not change on a basic level. However, the way you approach each sale might be vastly different than it once was. For instance, you may be using emails when texts could be more effective. Similarly, your first customer touchpoints might need a bit of massaging based on changing client needs.

Talk to the people on your team who do the selling on behalf of your organization. What is their general flow? What steps do they take when approaching leads? Which methods worked before but no longer produce replicable conversions? The answers you get can inform tighter sales processes and customer journeys.

As part of your sales overhaul, you may want to see how marketing can help. Often, marketing and sales departments don’t spend enough time talking. Bringing your marcom and selling experts together can boost profits as teams cross-pollinate ideas through full-scale collaboration.

It’s never too early or late to revisit all the areas of your business. Check the pulse of what’s happening on the ground to determine if minor tweaks or major “business renovations” are in order. Then, proceed with confidence.

Also Read: 5 Marketing Tips for New Businesses

Chris Samson: