Start an Ecommerce Store: How to Finding Products Worth Selling


Now more than ever, people are flocking online to buy their necessities and wants.

The COVID-19 crisis had its part to play, but it’s worth pointing out that even before the calamity took place, the ecommerce store scene has been growing at such a blindingly-fast pace.

That is why, if you want to make loads of money, one of the best decisions you can ever make is to start learning how to sell online and find a lucrative product to sell.

To help you with the right products, we’re going to look into several tips that you can use to uncover products that you can sell in your ecommerce store — products that have the possible to take you a lot of sales.

1. Check out the forums.

Forums are a perfect place to come up with ecommerce store product ideas.

The gist of the strategy is this:

  • Look for forums that are relevant to your niche.
  • Look into threads with truckloads of engagements.
  • Read/study the comments made on the thread.
  • Look for questions, hints, or ideas that will help you understand what’s important to your audience.
  • Look for a product that would resonate with your audience.

With ecommerce store method, you can determine what your audience is passionate about.

Since they took their time to comment on that one thread, it tells you that they care enough about the topic that they took the time to comment.

To help you find forums relevant to your niche, use this advanced search query: intitle:keyword inurl:forum

Here’s an example.

intitle:Keto inurl:forum


Here’s how the search results look.

Now that you have a list of forums that talk about the niche you’re operating in, it’s time to dive deep into each forum and start reading threads that have a lot of engagements.

Be systematic in how you do this.

Create a spreadsheet with one column containing the forums, and another column containing the important ideas or angles that you uncovered. You can also add additional column where you include the number of shares/engagements the topic garnered.

2. Think about your customers’ pain points.

It’s long been established that people buy based on emotions and not logic.

That is why seasoned marketers appeal to their audiences’ emotions rather than trying to influence them to buy through logic alone.

If you’ll put this basic marketing principle into practice, your chances of selling a lucrative product increases.

And so the question develops, how do you uncover your audiences’ pain points?

You can still use forums, of course, but another effective method is to look into the reviews that your competitors garnered for the products they’re selling.

Think about it…

The reason why customers take the time to write a fairly lengthy review about a certain product is they’re amazed by how much value they received. Meaning, the problem that the product solved was so frustrating that they couldn’t help but be amazed by the product.

If they felt so-so about the problem that the product solved, they wouldn’t take the time to write a review, wouldn’t they?

The great thing about reviews is they’re very easy to find.

Just go to your competitors’ product pages and read the reviews.

Based on the reviews and comments, customers are looking to avoid having to iron clothes, that’s why they’re mindful about the sample product above being wrinkle-free.

Now that you uncovered this pain point, you can consider selling apparel that’s wrinkle-free.

What’s more, since you know what your customers’ pain points are, you can come up with promotional ideas that would resonate well with them since you’d be talking about a need that you identify with a good level of certainty that they need.

3. Be mindful of trends.

The previous thing you need to do is sell products where the audiences’ interests are about to die down.

A classic sample of this would be the fidget spinner.

Back in 2017, the fidget spinner exploded and was selling like hotcakes.

However, at a certain point, the interest of the people about the product started to decline continuously.

If you came across a product that you think is great, be sure to check how trendy it is.

Perhaps the product already had its limelight at one point, but it’s no longer something people would be interested in.

Checking the trend also helps you determine if you’re looking at a seasonal product.

If you type in winter boots in Google Trends, you’ll find that during summer, there isn’t much interest in the keyword, while the keyword starts gaining traction as winter approaches.

4. Check out your competitors.

If your competitors are worth their salt, they’ll invest in product and market research.

Because they have researched diligently, they are bound to uncover products that are worth selling.

That’s where you come in.

You can either subscribe to their email newsletters, like or follow their Facebook pages, or opt to receive social media ads from their page.

With this, you will receive ads from your competitors about products that they think you’d be interested in.

These are the very products that they uncovered after spending money on research.

That means, without you spending a single cent on product research, you can still obtain product ideas that have the potential to generate mounds of sales.

To uncover your competitors, you can use an online tool like Similarweb.

Just type in your competitors’ websites on their search box, scroll to the bottom where it says Competitors, and you’re good to go.

Here’s how it looks after I typed in Amazon.com as an example.

Now that you know who your competitors are, all you need to do is subscribe to their newsletters, follow their social media pages, etc.

What’s next?

Finding lucrative products to sell doesn’t have to be rocket science.

With the strategies we shared above, you can come up with several product ideas that will ultimately help you find that one product that’s worth selling.

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