Even before Instagram happened, people took pictures in abundance. And they also shared their selection with pleasure. But yes, this photo-sharing platform has shocked the world and has changed the way we publish snapshots on the social network. It has color filters and a simple sharing option that takes our passion for share-photos to a whole new level.
Today, Instagram is one of the utmost popular social platforms, where millions of users take vacation photos and all other snapshots worth sharing. Since its launch in 2010 and the iconic acquisition of Facebook in 2012, this application or network has multiplied with no signs of interruption.
Of course, Instagram has made great strides in its journey of almost ten years, so the facts and statistics are apparent. To understand it better, you must first understand these facts, as this helps you quickly understand their size.
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The most exciting thing about Instagram is that most users are between 18 and 29 years old. 60% of adults have an account on this platform, while 80% of users come from outside the US. Another interesting fact is that Instagram is more popular with female users than with men. About a third of users have attended college.
The interesting facts show that this platform has a user base of most young people who use them to share photos and showcase their style to the world. And yes, it is also the application option for wealthy people with some of the world’s top celebrities who have an account.
Now, Instagram has more than 800 million users worldwide, and by the end of 2016, it was 600 million. It has 500 million active users per day, a fantastic number for all accounts. Every second Instagram user accesses the platform every day, while one in three uses it several times a day.
Also, nearly 100 million photos and videos are shared daily on this platform, and since its launch, around 40 billion releases (photos + videos) have shared. While Selena Gomez is the most popular woman on Instagram with 124 million followers, Cristiano Ronaldo heads the men’s category with 108 million followers.
And when we talk about the most popular organization or the most popular company on this platform, National Geographic has more than 80 million followers. And yes, the Instagram post I liked the most is Beyoncé, which has more than 11 million likes.
Meanwhile, more American companies use Instagram than Twitter. Firstly, since its creation, this platform has chosen not to share photos of its competitor to share tweets. Second, every second user on this platform follows at least one business account, while saying that every tenth user has learned something about a product for the first time.
Today, Instagram has 25 million company profiles, representing a significant change since July 2017 of 15 million. Besides, the number of monthly active advertisers has doubled in just two years, from 1 million in 2017 to 2 million in 2019. The most exciting fact is that 80% of accounts on this platform follow at least one company.
According to The Drum, Instagram’s advertising revenue will reach $ 10 billion by the end of 2019, an increase of 250 percent since 2017, when revenues were $ 4 billion.
Instagram is undoubtedly the most popular platform for well-known brands. 90% of the top 100 companies have an account on this platform. When it comes to interacting with brands, Instagram can easily choose their acclaimed contemporaries such as Facebook (10 times higher), Pinterest (54 times higher), and Twitter (84 times higher).
More than 9 out of 10 fashion brands in the US they have an Instagram account, while more than a third of users say they have made online purchases with their smartphones. 50% of Instagram users follow brands. It makes it the most popular platform for brand engagement.
On Instagram, photos get more participation than videos, while posts with Anther have 56% more involvement. Similarly, site publications receive 80% more interaction, while posts with a popular hashtag receive 12.6% more participation.
From the above, you can see that Instagram has grown in popularity and popularity among individuals and brands. Now it is one of the best popular applications for brand purposes. Therefore, you should seek to benefit from social networking advisory services and take full advantage of this platform.
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