Design of Business Website: As you know, the first impression of a person is created by his appearance. The same happens with the site. The user’s familiarity with a company’s site can both attract and repel. The success of a business depends on the level of usability: it determines whether people want to return to the site, whether they will become a regular client of the firm or not.
Take tonybet.co.uk/horse-racing as an example. What makes it good and attractive to customers? It has a clear interface and a well-thought-out menu. Navigation on the site is easy, finding the right events does not cause difficulties. All this attracts people, makes them come back and be regular customers.
To succeed, you need to learn some rules to understand what design for a business site will be most successful. Looking ahead, we note that the “whales” on which the relationship between the site and the potential client are concise and modern design, the presence of logic and information resources.
The Structure of the Site
Before we explain how the design of a business site should look like, let’s list the types of sites:
- Landing (landing page);
- business card;
- Multipage (corporate website);
- online store.
The structure of each of these types of sites means the system of arrangement of pages. This system should be built on a clear pattern, which is called the hierarchy of the website.
The structure tells how many pages a site consists of, as well as demonstrates how user-friendly it will be transitioning from page to page. In addition, the properly structured online resource makes it clear how quickly and easily the reader can find the information he needs.
Logo and Corporate Identity
Creating a business website design also requires a logo – the “face” of the company. Lack of effort to think through every element of the logo or, worse still, the total absence of the logo is guaranteed to be noticed by potential customers and, in most cases, will play a cruel joke for the owner of the site. It is more likely that by noticing the flaws or visual unattractiveness of the logo, people will refuse to buy. An important role in the design also play:
- Corporate colors;
By these criteria, the company will be recognized and customers and partners. For this reason, corporate identity should be seamless, meet the principles of the company and be its business card.
The mistake of some business site owners is to focus the main attention on the visually appealing image. A beautiful sight, from which the potential customer will receive a kind of aesthetic pleasure – it is certainly important, but we should not forget about the need for the site to fulfill the main mission – the sale of goods or services.
Agree, the web resource firm for the manufacture or sale of structures from sandwich panels should not look “Like Apple”. These companies occupy different niches in the market, have different target audiences, and, accordingly, should differ in design. Before the work on the design of the site, you need to analyze the competitors and think about quality content.
Successful design for a business website is not possible without carefully thought-out typography. We are talking about the choice of company fonts on the site. Here are some effective tips:
- Remember that not always branded fonts can display correctly in browsers and on various kinds of electronic devices;
- large selection of fonts that are used by modern designers presented on the site Google Fonts;
- from a single font on the site is better to abandon – much more effective use of font pairs that allow you to achieve contrast in the design of content.
How to Prepare Terms of Reference
When preparing terms of reference for creating a business website, you should make an effort to disclose your vision of the future project in as much detail as possible. Obligatory items in filling out TK are:
- The name of the company;
- Information about the target audience;
- Information about competitors (with links to their resources);
- Sites that you like/do not like;
- A description of the products you sell or services you provide;
- Pand video footage.
Having this kind of information, it will be easier for the developer to tune in “on the same wave” with the customer, which will significantly reduce the time to create a high-quality, modern, and potentially visited business resource.
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