Moshe Strugano Share Right and Wrong Link Building Strategies to Get Good Ranking and Website Traffic

Owners of online business should compulsorily hire reliable link building services to obtain good results. In fact, if you are involved in SEO activities, you have to keep in your mind that adoption of flawed linking strategy will lead to sudden plummeting of your ranks and website traffic. Thus, this article by Moshe Strugano (Attorney – Moshe Strugano and Co Law firm) will address few common mistakes related to link building activities that people should strictly avoid.

Identical and Multiple Anchor Text Links

Use of identical and multiple anchor text links will lead to severe harm to websites. Although, many websites use this type of strategy to achieve good ranks in SERP and other short-term benefits, but if Google caught them, ranks of their websites will immediately go down. Hence, in order to increase online rankings, reputable online marketing companies choose for only 5 percent of accurate match and increase it gradually.

Excluding Junk Anchors

Junk anchors refer to few text-based links that people can use almost anywhere on their web pages. These will include few links, like Buy now, Click here, Read more and various others. According to 3.4 Google Panda update, Google looks for junk anchors present in website’s contents. If you exclude junk anchors in your article, you will commit big mistakes and your site ranks will affect very badly. According to experts, “It is impossible to create some effective call-to-actions without using junk anchors.” Therefore, as a reputed online marketer, you have to apply junk anchors in careful way for better conversions.

Inadequate Social Likes

SEO experts should always keep in their minds that site rankings are solely dependent on number of likes, comments and shares received by your products on different social networking sites, like Google+, Pheed, Facebook and Twitter. Google has recently started paying higher attention on numbers of social likes to assure the rank and value of website.

Not Highlighting Brands in Between Textual Links

If you are an owner of a blog describing your offered products and you have not mentioned your brand name at any place in between text links, you will likely commit great blunders, as text-based links are always linked with the home page of any particular site. Therefore, if you want to avoid Google Panda 3.4 attacks, you have to mention your brand in between text links.

Dependence on Paid Links

Paid links will enhance your website ranks for short while but webmasters can never consider them as natural links because they mostly drive poor quality of online traffic on Google. Therefore, instead of choosing paid links, you should invest in blogs, as they will help you to gain natural links without compromising on quality.

Moshe Strugano (Attorney – Moshe Strugano and Co Law firm) explains how the use of backlinks helps in achieving better rankings.

Backlinks are the links placed in different web pages over the internet to bring to your own web page; this also helps the user to locate the products or products that they are looking for. Backlinks are also termed Inbound links (IBLs). SEO Marketing is an online marketing strategy that is growing very rapidly nowadays because of providing better rankings and the top search engine results.

To estimate the value of the website in terms of quality and relevancy, Google has adopted some algorithms as a concept. High-Quality Backlinks are one of the essential factors that contribute a lot to finding out the relevancy of a website. If the website has more backlinks, then it is considered that it would offer better relevancy and popularity.

How the backlinks can be generated?

For the generation of backlinks, article marketing helps a lot in website optimization. Using social media like Twitter, Facebook Ads, LinkedIn is another efficient way used in the creation of backlinks. Submitting the videos on YouTube and commenting on the various blogs and forums are the other ways that are helpful in the generation of the backlinks.

The most efficient tool known as Backlink builder is also available. In this builder when you enter the keyword immediately, you get the list of sites for posting an article, message, etc. After you get the list of selected partners, you can visit the site and post the contents on it. This would further help you in the creation of high-quality backlinks. The number and the quality of the backlinks posted are the two parameters that help in obtaining better search engine rankings.

Benefits and the uses of the backlinks

Google also uses the backlinks to find out the rankings and the search engine results of the website.

Backlinks, given more preference if they have related to the content post on your site or links your web page from other sites. For example, if a webmaster has a website that tells about how to resolve hair loss problems and received a backlink from another website that tells about hair surgeries, then your website would give more preference and be considered informative in the list of the top search engine results. Using high-quality backlinks is also another way to attract more visitors to your websites. Backlinks when used with the appropriate keywords and high-quality content, help the website in achieving better popularity and better Website Rankings.


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